Brand Story

 

A group of like-minded entrepreneurs were inspired by the rich traditions, quality of life and the belief in freedom of expression in the heart of Scandinavia, with Denmark and Copenhagen in particular, to create extraordinary brands that mirror these ideals for all to experience, embraces and cherish. 

 

Hence, in 2008, at the Bella Centre in Copenhagen, the HAGEN’S brand was launched to cater to the B2B market. Soon after, the KOBENS brand followed to reflect these same ideals to cater to the wider B2B2C market.

​

In 2016, a strategic partnership with a local group in Singapore initiated a journey for theses brands across Southeast Asia. Driven by effective and assertive marketing strategies, HAGEN’S establish itself to become a cornerstone in the foodservice, healthcare and hospitality industries across two continents. 

​

In 2019, at the onset of the pandemic, KOBENS was our trump card brand. This was a pivotal point as the pandemic propelled the B2B2C market demand.​ Today, KOBENS has successfully expanded into both commercial and household markets, forging strong partnerships across the region. The brand continually focuses on innovation, leveraging internal and external expertise to reinvent its product line. Whether through enhancing existing features or transforming legacy products with advanced technology and refined engineering, KOBENS remains committed to delivering cutting-edge solutions that meet modern needs.

​

We invite you to join us on this exciting journey of enriching lives and touching hearts with joy and fulfillment with us. Together, we can enlighten the world on the values expressed in every HAGEN’S and KOBENS product along the way.

​